Whether it’s a one-off project, event or campaign, ongoing support to supplement your capabilities or an extra pair of hands in the interim, I can adapt to fit your business needs.
Strategy & Planning
Applying some strategic thinking can give your existing marketing communications the edge. It doesn’t have to be rocket science; a fresh pair of eyes plus a few tweaks could make all the difference.
I can take a look at what you currently do (or don’t do!), identify where improvements could be made or what needs to be introduced and then either deliver a set of specific recommendations or I can implement a plan for you.
A brand is more than a logo and a colour palette. Developing your brand proposition, articulating what differentiates you and introducing values to underpin how you work is not only a useful exercise to focus the business and its staff, it should become what defines your business and your approach to your market place.
My experience covers complete rebrands (a new company name and all it entails), developing or repositioning a brand to integrate with your overall business strategy, or simply revamping an existing corporate identity or ‘branding’ (logo, website, collateral).
You may know everything about your business but it’s not always easy to put it into words. It can be frustrating staring at a blank sheet of paper not knowing what to say or how to say it, not to mention a waste of time when you could be getting on with other essential business tasks.
Whether you need an article, web pages, client letter, report, brochure or news piece, I can create clear, concise and compelling copy to engage the reader.
Good succinct literature explains who you are, what you do and what you offer your clients in a nutshell. Done well, its look, feel and content provides a competitive advantage and instils confidence from the first contact – be it in an office reception area or handed over in an initial meeting.
I can develop a suite of literature or the one item that is going to get a specific message across for you. My experience includes brochures, factsheets, sales aids, leaflets, newsletters, annual reports and case studies.
Literature, direct marketing, advertising, PR, websites, client & staff communications… establishing the right mix of marketing communications to support new product launches, promotional campaigns or new businesses is the key to their success. Not to mention developing the theme, design and words to use across these activities.
I’ve had extensive experience in delivering all manner of campaigns and can offer a full-service approach to delivering campaigns, including working with internal stakeholders, creative agencies and managing the timelines involved.
Whether you’re looking to revamp an existing site or create a brand new one, I can be a pair of fresh eyes to objectively look at what content, navigation and site architecture you need and to create it for you. I can then manage the process of getting the site live, either by working with your web developer or using my own contacts to get the site built for you.
Once the site is up and running, I can set you up to measure its effectiveness and to generate updated content or link into any other online activity to optimise your results.
An event can be used to showcase, celebrate or motivate. Whether it’s for clients, peers, press or staff, a successful event boosts businesses and reputations.
I can help you to plan and execute anything from an internal offsite to a client conference, offering help and guidance every step of the way, including follow up activities to ensure your business gets the most out of it.
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